logo
THE CHARACTER
We aimed to create a minimalist yet unique character for the
logo-of course memorable and striking, embodying a desert vibe.
Through our research, we explored various cow-girl figures,
refining our design until we got this abstract illustration of a Native American woman.
THE NAME
"habootk'e" is a combination of 2 words -
boot + bouquet (flower bouquet) = bootk'e.
In addition, in Hebrew bootk'e means a cabin, and that's the experience we wanted to create among our consumers-
intimacy and warmness.
boot + bouquet (flower bouquet) = bootk'e.
In addition, in Hebrew bootk'e means a cabin, and that's the experience we wanted to create among our consumers-
intimacy and warmness.
COLORS
The brand color palette represents a window into the colors of the Israeli desert and reflects the brand's values.
The brand color palette represents a window into the colors of the Israeli desert and reflects the brand's values.
represent passion & energy
connection to land & roots connection to nature and GROWTH
TYPOGRAPHY
graphic elements
Each and every icon combines 2 elements : one from the desert and one from the wild west.
Together, they create a unique, 'nonexistent' object, such as a camel wearing a cowboy hat, a gun shooting a cactus, or a horse with cowboy boots.
Together, they create a unique, 'nonexistent' object, such as a camel wearing a cowboy hat, a gun shooting a cactus, or a horse with cowboy boots.
לפרט על המוקאפים
The project was created as part of my studies at Studio 6B.
