The goal of the campaign was to broaden the target audience of an existing product. My teammate and I chose Johnson's Baby Oil as our product and expanded its audience to include women aged 50 and above. These women are conscious of their appearance, view self-care as an integral part of their lives, and seek an accessible solution that fulfills their anti-aging needs at an affordable price.
the problems
1
need in anti-aging products
The skin of women aged 50 and above tends to experience increased dryness and a lack of hydration, driving the search for a solution that provides deep moisturising and reduces wrinkles.
The skin of women aged 50 and above tends to experience increased dryness and a lack of hydration, driving the search for a solution that provides deep moisturising and reduces wrinkles.
2
Affordable pricing
The anti-aging product market often features high price points, whereas baby oil delivers effective results at an accessible cost.
The anti-aging product market often features high price points, whereas baby oil delivers effective results at an accessible cost.
the solution
To encourage women to use baby oil on their skin and trust the product.
To encourage women to use baby oil on their skin and trust the product.
the concept
We incorporated the bottle's transparency element into both the design and the content writing.
We emphasized the emotional dimension to create a deeper and more genuine connection with our audience—women who are likely mothers, and many even grandmothers.
After all, is there ever an age when a woman doesn't appreciate a compliment?
This inspired us to choose the tagline: "Clearly, you're young," highlighting the visible transformation that seems to occur when using baby oil on the skin.
We incorporated the bottle's transparency element into both the design and the content writing.
We emphasized the emotional dimension to create a deeper and more genuine connection with our audience—women who are likely mothers, and many even grandmothers.
After all, is there ever an age when a woman doesn't appreciate a compliment?
This inspired us to choose the tagline: "Clearly, you're young," highlighting the visible transformation that seems to occur when using baby oil on the skin.
poster design
using sample inside a magazine page in order to activate the consumers and create "blind connection"
before
after
pop-up ad design
The project was created as part of my studies at Studio 6B.
